conclusion

There are various objectives of the Starbucks and few of them are :
* to grow by making employee feel valued - giving the employees appropriate compensation and comprehensive passage is very important objective for Starbucks .
* is to recognize that every dollar earned should pass through employees hands - it is the revenue of Starbucks that there employees are very  hardworking and effective workers .
* use the pay benefits and opportunities for personal development to help gain employee loyalty and become difficult to imitate - paying scale and several other benefits attract the employees to work effectively and efficiently .

Reference:
Johnny Page (february 7,2014), "Starbucks Case Study", Retrieved from:  http://www.scribd.com/doc/48355880/26/CONCLUSION

Starbucks menu

Starbucks not only deal with coffee but deal with several nutritious dishes too in breakfast as cold sandwiches and raw food . They have increased there menu items a lot and are being very versatile ,. In few stores in USA they even started using beer and there are 7 of them rest of the stores are still applying for the license.

reference : google images https://www.google.ca

Starbucks products and its expansion

No doubt Starbucks is known primarily for selling coffee but it sell several other beverages too. They sell cold and hot coffee and cold sandwiches too. They introduced ready to use coffee too. Starbucks coffee is more attractive to health conscious people and cost conscious people too. Starbucks also started using beer in some of its stores in USA. It is available at there 7 locations and others are applying for the same . There coffee is very rich and original and also healthy . People who are very much conscious for health and fitness should deal with Starbucks.

Reference: John Vachalek, (November 12, 2013), "Current Marketing Trends: Starbucks Tweet A Coffee" Retrieved from:  http://www.webolutions.com/blog/current-marketing-trends-starbucks-new-tweet-a-coffee/

starbucks - history

Starbucks is one of the largest coffee house in the world. Starbucks is a global coffee company and coffee house based in Seattle , Washington . In addition it is an active member of the world coca foundation . They serve hot and cold beverages and their menu is very versatile .  It was founded in 1971 in Seattle and after then the business flourished rapidly . It started its local business in 1980 . It opens a new store on average of 2 per day. in 2009 company decided to open 900 stores is states. It become trendy by the time it explores California . 

https://www.google.ca/

Reference : Jannifer Harris (December 19, 2007), "Starbucks Coffee- the History and Background of Starbucks Coffee", Retrieved from: http://www.articlesbase.com/coffee-articles/starbucks-coffee-the-history-and-background-of-starbucks-coffee-285998.html

STARBUCKS

Starbucks

Summary:

This article is written by Kyle stock on January 24, 2014 on “Starbucks Just Sold $1.4 Billion in Gift Cards. What Did It Do with That Cash?” on businessweek.com.

The author says that Starbucks is adding shot of banking to its coffee empire via gift cards and mobile payment applications and earning tidy profits by holding customers money. The author says that $1.4 billion sum is an impressive amount of money. The author says that Starbucks spokesman declined to detail how much has been earned in such investments recently, but at the end of September the company had $621 million sitting on its payment platforms and  In the past four quarters, Starbucks has made $146 million on interest alone—or 8 percent of total profit. 

Opinion:

• I think that  author has very well described the article in an understandable way
• I think that that the use of gift cards is a good way to earn money and increase the number of customers.
• In my opinion the use of mobile application is a good way to save people’s precious time as they can make a payment with a blink of eye.

Reference:

Kyle stock (January 24, 2014), “Starbucks Just Sold $1.4 Billion in Gift Cards. What Did It Do with That Cash?” , Retrieved from:

http://www.businessweek.com/articles/2014-01-24/starbucks-just-sold-1-dot-4-billion-in-gift-cards-dot-what-did-it-do-with-that-cash

Questions:

1.      Do you think that gift cards are good way to increase number of customers?

2.      Do you think that mobile application payment method will be a success?