Starbucks
Summary:
This article is written by Kyle stock on January 24,
2014 on “Starbucks Just Sold $1.4 Billion in Gift Cards. What Did It Do with
That Cash?” on businessweek.com.
The author says that Starbucks is adding shot of
banking to its coffee empire via gift cards and mobile payment applications and
earning tidy profits by holding customers money. The author says that $1.4
billion sum is an impressive amount of money. The author says that Starbucks
spokesman declined to detail how much has been earned in such investments
recently, but at the end of September the company had $621 million sitting on
its payment platforms and In the
past four quarters, Starbucks has made $146 million on interest alone—or 8
percent of total profit.
Opinion:
- I think that author has very well described the article in an understandable way
- I think that that the use of gift cards is a good way to earn money and increase the number of customers.
- In my opinion the use of mobile application is a good way to save people’s precious time as they can make a payment with a blink of eye.
Reference:
Kyle
stock (January 24, 2014), “Starbucks Just Sold $1.4
Billion in Gift Cards. What Did It Do with That Cash?” , Retrieved from:
Questions:
1. Do
you think that gift cards are good way to increase number of customers?
2. Do
you think that mobile application payment method will be a success?
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